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Influencer and fashion and beauty content creator Lorna Luxe recently launched her own beauty line, 98 Beauty, with a focus on targeted, ingredient-led haircare. I’ve been testing the Hydra Bond Hydrating Masque, and while the aesthetic is very on-brand, I was curious to see how it actually performs in terms of hydration, formulation and results.
The Fragrance
The fragrance is minimal but intentional. It is a milder version of the fragrance created by Azzi Glasser for the L.A – SPACE No 98 Ghost Candle; it’s fresh, clean and slightly musky, with a soft floral undertone. It’s not overly perfumed and doesn’t clash with other scented products. If you’re sensitive to strong fragrances, this will likely sit well with you. The scent lingers faintly after rinsing, but not in an overwhelming way.
