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If you’ve been here for a while, you’ll know I have a real love for skincare brands that keep things focused. Brands that launch with intention, and concentrate on doing a few things well really resonates with me these days. That’s exactly what drew me to Keats Beauty, a new name in skincare with a tight, thoughtful edit of essentials designed to make your skin feel calm, hydrated, and cared for. Here’s what you need to know.
My First Impressions
I have given the products a quick test. I can’t properly trial them at the moment because I am working on some full reviews for another brand and need to dedicate my skin to those. But as the Keats Beauty brand launches today, I wanted to give it a shout out.
When I think about this brand it reminds me a lot of how I felt about Augustinus Bader in the very beginning, before they expanded the range, but way more affordable.
There’s something so refreshing about a small, capsule collection that’s streamlined but still completely effective. It also speaks to me personally because it’s the same approach I’ve taken with REESON Beauty. I know firsthand how much thought and care goes into creating a small but mighty range, and how tricky it can be to get visibility when you’re trying to do things differently.
Keats Beauty The Hydrating Serum
This was the first product I tried and it’s an absolute treat. The texture is light and refreshing. It is one of those instantly quenching formulas that sinks in beautifully and leaves skin feeling plump, calm, and comfortable.
It doesn’t feel heavy or sticky, and it layers effortlessly under moisturiser. If your skin needs hydration but you don’t like anything too rich or occlusive, this will be right up your street.
Keats Beauty The Moisturising Cream
I think this might be the hero of the collection. The moisturiser hits that sweet spot between nourishing and lightweight. It’s not too rich, not too airy, just a perfectly balanced texture that absorbs quickly and leaves no greasiness or residue.
What I think this will be really good for is prepping the the skin for makeup. There’s no slide or shine, just a smooth, calm canvas that feels cared for. It’s one of those moisturisers that just works, and I think it’ll appeal to a wide range of skin types.
If you’re into moisturisers that hit the sweet spot between lightweight and nourishing, my guide to the Best Moisturisers for all skin types and budgets should help too.
Final Thoughts
I haven’t done a deep dive into the products just yet, but I wanted to shine a light on Keats Beauty because I genuinely admire what Lucinda is building. It takes real skill to create a focused line that covers the essentials without cutting corners, and Keats does that beautifully.
If you’re in the mood to discover some new skincare staples, this is definitely a brand to watch. The whole range has a quiet confidence about it, and it’s lovely to see more founder-led brands that are passionate about quality and simplicity.
You can explore the collection at keatsbeauty.com.
