It does the job it says and its far less expensive than Olaplex.

I literally just ordered this product. It came super fast. I noticed a few folks stating they had bottles that came to them lower than the ounces than what the bottle states it is. These reviews did not have any indication they actually measured on a scale regarding their complaints. I do have a very expensive high end scale that can measure tiny amounts. I measured this bottle (the liquid does not reach the top of the bottle). The measured amount was 135 GRAMS! So that means, all of these people whining about not getting the right amount, are under estimating what they are getting based on the liquid not being at the top of the bottle. If the liquid was at the top of the bottle (the bottle completely full) it would probably measure 175 grams or possible 200 or more grams of weight. Yes I am aware we need to subtract the weight of the bottle HOWEVER, the bottle is super light OK? LOL. The point here is this bottle is exactly WELL ABOVE the weight it is advertised. It is supposed to be 120 GRAMS of weight. You actually get far more for free than you should. I plan on using this right now on virgin black hair i am going to bleach that is 30 inches long for an entire head of hair (whole head). I will report back on the results but I do not anticipate anything but good results on this reliable product. I highly recommend this vendor. They are a good vendor and worthy of buying from. They aren't even banking on the fact their product has far more in the bottle than it should. So in my opinion, this is going to be a good risk as far as a buy goes. I'll keep you all updated on the results of my progress re: using this product with the instructions I was provided in the packaging. -Miss C
UPDATE: I used this product DURING the bleaching of the virgin black hair. The hair is in perfect shape. I recommend this product if you are going to bleach your hair. Again, use this product IN THE BLEACH & mixed INTO the developer you are adding to the bowl. With all of these ingredients together IN THE BOWL you should have: bleach, this product & the developer (of whatever strength). Then, mix them as thoroughly as possible. Do this in an open area with a lot of ventilation. A tip: Use a handkerchief to cover half of your face from the nose on down. Use goggles if you can find any or buy them for your eyes in the small chance dry bleach poofs up from the bowl into your face. Do not mix everything with a fan over your head so the unmixed bleach doesn't fly into your lungs, eyes, face, body, surroundings. After you mix the concoction and have the majority of the dry bleach covered with the liquid formula then turn on that fan as fast as possible. The small amount of money it costs to buy eye goggles to save your eyes is worth it. Happy bleaching and the best bleach to get BTW is: "Schwarzkopf BLONDME Premium Lightener 9+ & Developer 9%/ 30 Volume DUO SET" which you can find here: https://www.amazon.com/gp/product/B0734DSJ1N/ref=ppx_yo_dt_b_asin_title_o03_s00?ie=UTF8&psc=1 If you don't care for 30 volume developer with your bleach, no worries, just look up the Schwarzkopf BLONDME Premium Lightener 9+ on its own (not as a set with that developer) and that product will safely bleach your hair to whatever level you want it to go to even if you are just looking for BROWN HAIR and not blonde. Don't forget to get blue & or purple shampoo/conditioner to tone your hair if you need toner after you bleach your hair AND if you need the red out of the bleached brown hair, you can just buy: Ugly Duckling Los Angeles Professional Hair Color with Argan Oil Green. 3.5 oz tube (100 ml) here: https://www.amazon.com/gp/product/B00S1ZOM96/ref=ppx_yo_dt_b_asin_title_o00_s00?ie=UTF8&psc=1 to ensure you get rid of the red that is keeping your brown from looking more true blue brown and less red brown. That will give you a medium brown look and depending on how much green dye you add to the other toner shampoos your brown can become more ash brown also. I would test out a strip of hair with these toners (underneath all of your hair) to see what color suits you best. Sacrificing a small area of hair that will be hidden rather than the entire head might not be a bad risk AND it will let you know what you want formula wise from that point forward on re: what kind of toners you want to make your hair the exact brown color you are seeking, etc. if you are going to dye your hair brown AFTER you bleach it, I recommend holding off on the toners until AFTER you dye the hair if you can.

I'm actually really pleased with this. I was looking for an Olaplex/chromaplex alternative and came across this. I was a bit hesitant as it's not a brand I recognise but I'm glad I took the chance on it.

I was bleaching out black box dye, anyone who knows anything about hair knows what a terrible idea that is and technically I shouldn't have hair left. However, when used correctly it genuinely reduced the damage from 2 rounds of bleach and a bleach bath.

It comes with a measuring syringe and the dosage depends on how much lightening product you're using so if you're a "chuck it in and see what happens" person you'll have to learn to measure your powder and developer! It does marginally slow down the lightening effect of the bleach, but I wasn't expecting the best lift with the box dye anyway. You might have to repeat the process but my armpit length hair is still intact and in shockingly good condition for just being abused by an idiot. Again.

Really good buy and a fraction of the cost of the big brands. Super impressed and will definitely continue to use it for future ridiculous hair plans.

Very good product

Very reliable not just help to protect hair get damage by strong chemicals also add into treatment to enhance the benefits of any products