La Rich’e Directions Kleurcrème White Toner, 88 ml (1 stuk)

I hadn’t heard much about this toner, so I decided to take a chance with it seeing as how I had recently cut all my hair off for a disconnected pixie I had been longing for, which was the perfect time to rebleach to the lightest shade I could go and give it a whirl.Once I got a pale yellow (almost white with light yellow hues), I let my hair air dry completely after using some clarifying shampoo. I didn’t bother with a tint brush while applyting this toner due to its jelly consistency, so I sectioned off my hair into quadrants and ran it through my strands among each section. I took a very fine-toothed comb through my hair to even it all out.I used only half of the pot due to my hair being real short, but I applied enough to fully saturate each strand. Left it on for 1hr and 30mins, then rinsed to find my hair pratically white with silver hues. Almost all of the light yellow tones was gone, and the tips of my hair were even a very pale lilac shade (which washed out after a couple washes a week later). It lasts about a week for me, sometimes two depending on if I wash my hair often (which I don’t normally need to really do).Needless to say, I was very pleased with this product as a toner. Sure, it doesn’t do maximum toning like the Wella T18 would, but it does work well enough to use every week without any damage done to my bleached hair (which I want to avoid) — you can’t use the T18 unless you add in a developer, which is damaging if used a lot to constantly tone. I’ve already bought a few more pots to stock up on, and will likely buy several more to keep as back-ups.I definitely like it much more than the Manic Panic Virgin Snow, but I would say the SFX mixer/toner works just a smidge better than this one (and lasts a bit longer). I’d still recommend it.PROS:- isn’t tested on animals- doesn’t damage hair no matter how long you leave it on, even after bleaching- has a nice jelly feel that is easy to apply- conditions the hair and leaves it soft after rinsing- easy to follow, clear directions- can be applied by hands without a tint brush if you want- has a nice light smell that isn’t overwhelming- does not irritate the scalp- no extra products or ingredients needed- works well on very light hair to tone out any yellowness- comes in a thick jar/pot that is hard to break or damageCONS:- 88ml of product in a small jar/pot, so those with long and thick hair will most likely need another to get an all-over application- products needs to be scooped out- no mention of the specific shade or type of product on the jar aside from the small manual attached to the lid (most will remove it, so it’s best to write the shade on the lid if you’re like me and get confused with numerous dyes)- does not last as long as other brands, even if I don’t wash often———-PLEASE NOTE BEFORE BUYING:Due to the color of this product in person being a lilac shade, your hair needs to be close to the same color as the inside of a banana peel (very pale yellow that is level 10 hair, or at the least a pale level 9) for this to have a really noticeable effect that will give you the results that it advertises itself as: white. It works best on platinum hair that has real light yellow hues for maximum effect.If your hair is blonde but it has obvious golden yellow or bright orange/brassy hues, it’s not going to cancel it all out and give you white. Even if you get a deeper colored purple toner (or you make your own), it won’t give you white. Color can’t lift color, only cancel it out (so you would get maybe a sandy, beige colored blonde, just not as brassy). If you want white with this specific Directions White Toner, bleaching again to the lightest shade will be necessary.———–

Produit conforme au visuel, prix attractif, comme tous les produits la riche direction il a bien fonctionné surtout sur cheveux secs et en mettant du film sur les cheveux durant le temps de pose.meme après plusieurs shampoings, le toner marche toujours 😊