The colour match is excellent, and the coverage is great. After I wash and dry my hair, I apply it carefully to avoid getting any on my part line. I set it with a little hairspray after, and it's good for a couple of days until the next time I wash my hair. I love the variety of colours they offer. This product allows me to go 7 or 8 weeks between colouring without anyone being able to notice I'm not a natural redhead.

Excellent product! Very natural looking and lasts until I shampoo my hair. TIP: Add a quick spray of hairspray to set. My hair is naturally very dark brown but I dye it copper red. It blends in perfectly and I never have to walk around with ugly roots:)

Red everywhere. My hands, bathroom, face! Not going to work at all.

I get my hair colored/roots touched up every 5 weeks. I’ve been using Rootflage for a few years to cover up grey between hair appointments. Due to the covid quarantine this is the longest I’ve gone without seeing my colorist (12 weeks), so I’ve been putting Rootflage to the test and it’s held up well. Being stuck at home, I decided to test its staying power. I applied on a Friday then avoided washing my hair until the following Tuesday. By Tuesday there was still decent coverage. In fact, had I not washed my hair I would have only needed to reapply a little to the hairline around my face where it washed off while washing my face in the shower over the last few days.
How it works:
The bottom portion of the container holds the very fine powder. There are holes in the top of the container to dispense powder to the base of the brush. For storage there's a small retractable "sleeve" that pulls up around the brush to compact the bristles together and essentially keeps the powder from coming through the holes, and allows you to easily put the lid on without bending and flaring the bristles.
What I love about it:
It covers very well and blends the grey with my color treated hair.
It’s quick and easy to apply.
It lasts for days.
It looks natural.
A little bit goes a long way so it lasts forever.
What kept me from giving it 5 stars:
It can be a little messy, so you may see a little bit (a fine dusting) on your shirt, arms, vanity/sink. I feel like the applicator could have been designed better, with smaller holes to dispense a little less at a time. See my tips below for how I manage this.
It does transfer to some degree but honestly I didn’t notice it until I had to use more of it for additional coverage during covid quarantine. It got on my pillowcase and a bandana I used to pull my hair up, but washed out of both in a normal laundry cycle – no stain treatment required.
If you work up a good sweat it will transfer when you wipe the sweat. I didn’t experience it dripping or running but when I wiped my forehead at my hairline there was residue on the towel. But again it washes out in the laundry and doesn’t significantly impact the overall coverage.
If you scratch your head, it’ll end up under your nails.
I have it on Subscribe and Save to receive a container of the Dark Copper Red shade every 6 months and have noticed the color is not always 100% consistent from batch to batch. When this happens, I very carefully mix the old and new containers together to blend them.
My tips for using:
It doesn't spread on wet or damp hair so use it on dry hair.
Wear an old shirt and stand on a towel when applying because if you're using a lot of it it'll end up on your clothes, floor, and vanity. It's such a fine powder that it rubs in when you try to dust it off. Wipe down your vanity/sink immediately after to avoid transferring to other items.
To better control the amount and to keep the dust down, turn it upside over the sink and tap the bottom to dispense powder into the brush. Then pull the sleeve halfway up to tighten the bristles and hold it in place while you apply.
Try to avoid discoloring your scalp where you part your hair, part about 1/2 inch on either side of your normal part and apply there instead, repeat 1/2 inch on the other side, then part hair in the normal spot. If it gets on your scalp, use a q-tip to wipe it off following the line of your part.
I use a comb to help distribute the powder. After I apply to a section I insert the comb at the part on my scalp and move it back and forth in a sawing motion as I comb down the hair a few inches. I do this with every section/part where I apply. When I'm done I give the comb a quick wash with hand soap.
When applying at the hairline around the face… for the forehead I comb the hair back or flip my head upside down and follow the same apply and comb technique described above; for the temples, I grab a chunk of hair and hold it taut out to the side to minimize the amount of powder that gets on my face then apply/comb.
When I'm completely done, I use a damp washcloth to wipe around my hairline with my fingertip then do my clean up described above. The whole process, application through cleanup, usually takes less than 3 minutes.

I wanted this to be the perfect root touch up that I've been searching for. I found one, but it doesn't come in auburn, so I settled for a medium brown in that brand (StyleEdit powder not the spray the spray auburn like so many others, isn't really auburn) because I'd rather have brown roots over white lol, while still searching for a real auburn. This one had so much potential based on other reviews, but I still find it lacking.

I've found a real auburn color with this (not Ronald McDonald red or worse, pink that so many of the other brands so called auburns are). My natural color is a light to medium auburn, now that I'm getting some white hair (more than I'm comfortable with), I dye my hair the same as my natural color. But I hate dying my hair because of all the chemicals and I can't find an organic or natural dye that can achieve a natural auburn color (I refuse to have hair that screams I've dyed my hair). So I will only dye my hair 3 times a year max, not every other month as required. So having a perfect root touch up is a must.

What I like – it's actually auburn as already mentioned. I'd give the color a million stars if I could.

What I dislike – 1) Glitter in the color (most people dying their hair are probably too old to want glitter in their hair). 2) Application of this product is horrible. I've tried the brush fully extended and partially extend, both ways make a huge mess and waste product (and a pita to clean up the mess). I've also tried the little brush that comes with it. That way the mess factor is avoided, but doesn't go on as well and takes a lot more time (at least for me, my white hair isn't just root growth, I get full strands back after a month). 3) Having to set the color with hair spray, the other brand I like that doesn't have an auburn color does not require this and it stays in place without it.

Suggestions – What about making this a thicker powder, similar to an eye shadow and having a sponge like applicator? That would avoid the mess and waste and probably the hairspray setting requirement too. And please, please, please remove the glitter.