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If you’re a fan of MERIT’s effortless approach to beauty, you’ll probably be interested in their latest mascara launch. The new MERIT Clean Volume Volumizing Tubing Mascara is designed to deliver defined, fluttery lashes with buildable volume, while the cleverly designed brush promises precise, fuss-free application.
Here’s everything you need to know about the formula, brush design and key claims.
The Brush
One of the most interesting aspects of this launch is the brush design.
MERIT has developed a small and soft square-shaped brush with flat surfaces that help distribute the formula evenly through the lashes. It’s what they are referring to as a ‘petite’ brush and has a tapered tip to allow for clean and controlled application and to reach smaller lashes, making application easier around the inner corners, outer corners and lower lash line. It will be great for anyone who struggles with larger mascara wands.
The brand also describes the brush as featuring a 360° Lash Wrap design with intertwined conical bristles that create a nest-like structure around the lashes. This helps grab and separate individual lashes for a more defined finish.
The Formula
The formula uses a combination of lightweight waxes and film formers with quick-dry application to create buildable volume and a long lasting curl, without weighing lashes down.
As a tubing mascara, it works by coating each lash individually rather than relying on traditional wax-heavy pigments. This can help reduce smudging, flaking and transfer throughout the day.
Alongside the performance ingredients, MERIT has included conditioning and lash-supporting actives designed to nourish lashes and promote a fuller-looking appearance over time.
The Shades
MERIT Clean Volume Volumizing Tubing Mascara launches in two shades:
The addition of a brown shade is particularly welcome, especially for those who prefer a softer everyday lash look or find traditional black mascaras too harsh.
There is also a brown shade launching in the existing MERIT Clean Lash Mascara*.
I’m a big fan of brown mascara, and if you’re exploring other brown options, I really like Tower 28 MakeWaves Mascara in Drift for a similar natural finish.
MERIT Clean Volume FAQs
Is MERIT Clean Volume Mascara a tubing mascara?
Yes. It uses tubing technology to wrap each lash individually for smudge-resistant wear and easy removal.
Is MERIT Clean Volume Mascara waterproof?
No. As a tubing mascara, it is designed to resist smudging during wear but removes easily with warm water.
Does MERIT Clean Volume Mascara come in brown?
Yes. It launches in both Black and Brown shades.
How much is MERIT Clean Volume Mascara?
The retail price is £24.
When does MERIT Clean Volume Mascara launch?
The launch date is June 25th 2026
Keep me informed on this and all MERIT products
